Our Brand
Our Brand
The City of Overland Park’s brand represents the Overland Park community of today and the future. Rooted in extensive community engagement and built from the voices of residents, businesses and stakeholders, this brand proudly represents the energy, values and vision that make Overland Park such a vibrant place to live, work and grow.
Curious to see what it’s all about? Come explore the story behind the brand and discover how it reflects the spirit of our community.
Shape Your City
Our Brand Essence
The brand essence boils down all of the things we learned throughout the branding process into one core concept:
Shape your city.
These three words are more than a tagline. They’re an open invitation. A call to action. A reminder that Overland Park isn’t just a place you live. It’s a place you help create! Whether you’re building a business, raising a family, volunteering your time or sharing new ideas, you’re shaping what this city is and what it will become — and that’s something to be proud of.
Brand Values
Connection
Overland Park is a place to find your people. Strike up an easy conversation in the grocery store checkout line, over lunch at work or on the pickleball court. It’s the feeling of belonging and knowing we’re part of something bigger.
Revitalization
Our city isn’t just growing; it’s evolving. We’re thinking ahead while mindfully focused on the present.
Welcoming
It’s not just a word, but a promise, of open minds, opportunities and a community where everyone can feel at home. Whether we’re helping a neighbor with the yard or volunteering our time at the Arboretum, Overland Park lives and breathes “midwest nice.”
Possibilities
There are endless opportunities here. We’ve got top-notch schools, local mom-and-pops, and corporate headquarters, so take your pick of the possibilities. We’re not just exploring options; we’re realizing them.
Local Pride
It’s a place you want to come back to. Want to check out the Farmers’ Market, new noodle place downtown or the high school football game Friday night? We’re there. We want to share Overland Park with you.
Brand Experience
We invite you to come experience Overland Park. You just might:
Find a space for every stage of life.
Build a strong foundation.
Always somewhere near Metcalf.
Show your city spirit.
Throw a block party.
Brand Promise
These are the commitments we make to residents, visitors and anyone who comes to Overland Park.
All roads lead to OP. It’s an experience you want to come back to.
Urban. Suburban. Parks. Education. Business. Fun. We have all the blocks.
Build relationships.
Meet a farmer.
Meet a CEO.
Meet a rabbi.
Meet a bookstore owner.
Meet a baker.
Meet a _____.
Brand Voice
If you’re hearing from us, it better sound like this:
- Enthusiastic: When we talk about our city, it’s with energy and excitement. You should feel the vibrant City spirit and positive momentum.
- Friendly: That “Midwest nice” should come through. When you hear from us, it’ll be warm, approachable and conversational, just like the people in our city.
- Flexible: Overland Park is adaptable and open, and you’ll hear that from us, too.
- Proud: Listen for confidence, and a strong sense of appreciation about what makes Overland Park unique.
- Bold: Our communication will be clear, impactful, and forward-thinking.
Our Logos
The City uses three primary marks that offer differing lockups, or shapes, of the overall mark.
These lockup variations ensure flexible usage across different materials and scales.
Use of the City logo is limited to official City business. Please reach out to the Communications Division by emailing [email protected] if you have questions.
Brand Colors
Our color palette is crafted around strong pairings and balance. Our vibrant, energetic colors and rich, dark tones help us to convey a wide range of meanings. Our broad options help to highlight diverse elements within OP, cater to different contexts or moods and create visually dynamic compositions. Green has always been a part of Overland Park. In this palette, multiple greens reflect our parklike nature and keep us connected to the OP brand over the years.
Mint
Chartreuse
Plum
Forest
Maroon
Poppy
Peach
Orange
Graphic Devices
Graphic devices are an additional branded way to communicate a message. Our city map, tree, and flag are symbols that support the primary marks and are part of the larger visual language that assists in brand recognition. They help build and strengthen brand identity by adding elements that bring community pride to the brand.
Use of these devices is limited to templated files and designs produced by the Communications Division.
Map
In Overland Park, you’re always somewhere near Metcalf – literally. Our community runs nearly the full length of Johnson County, and the shape of the city is as interesting as the people who live here. The map builds connections and encourages people who live in any corner of the city to find the road that leads home.
Flag
The flag is a rallying cry for all who call Overland Park home, whether it’s an official home, your work home or a home-away-from-home. It embodies our welcoming spirit, an open invitation to connect and belong. Like a varsity emblem, it signifies our local pride and the feeling of belonging to something truly special. It’s a symbol of the effortless connection we find here, a reminder that we’re all part of the same team.
Tree
Our tree graphic symbolizes the endless possibilities that grow and thrive in Overland Park, much like the diverse canopy of our city. Overland Park proclaimed the Red Oak our city’s official tree in 1990. It’s a point of pride, reflecting our long-standing dedication to our parks and our identity as a Tree City USA. Wear it as a badge of honor, a symbol of your appreciation for the natural beauty that defines our community.
Overland Park Flag
Overland Park’s flag features:
- A red oak tree, included in the City brand, which represents Overland Park’s official city tree, its “Tree City USA” designation and the park-like community
- Chevron shapes, which represent Overland Park’s forward-thinking nature and our position as a top city to live
- Chartreuse, representing revitalization, growth, energy and innovation
- Forest green, representing Overland Park’s history, stability and natural resources
The City developed the flag based on designs submitted by community members, and approved the new flag in September 2025.
Purchase a Flag
Show your OP pride by flying an Overland Park flag outside your home! Flags will be available for the community to purchase in the fall of 2025. Complete this form to receive an email when they are ready to purchase.